Matokeo ya Utafutaji

Creativity in Context is an update of The Social Psychology of Creativity, a classic text for researchers, students, and other interested readers. Creativity in Context incorporates extensive new material, going far beyond the original to provide a comprehensive picture of how the motivation for cr... More

Creativity, the production of new and useful ideas by individuals or teams, can appear in many forms and many functions within firms of all kinds--from entrepreneurial start-ups to well-established enterprises. This note describes the varieties of creativity in organizations, and dispels common myth... More

People will be most creative when they feel motivated primarily by the interest, enjoyment, satisfaction, and challenge of the work itself--when they are driven by a deep involvement in their work and a passion for it. This note describes the ways in which creativity can be stimulated by this intrin... More

Teaches students to diagnose the circumstances under which time pressure can facilitate or hinder creativity. A team's creative "genius", Miles Grady, who previously conceptualized a revolutionary material for an important new product, must now significantly change that material so that the team can... More

Based on 22 years of breakthrough research, this article by Teresa Amabile, MBA Class of 1954 Professor of Business Administration at the Harvard Business School, provides insightful guidelines for any executive who wants to nurture and stimulate one of the most powerful competitive weapons in the r... More

Organizational stimulants and obstacles to creativity are summarized. The management tasks of supporting creativity and encouraging innovation are described as a delicate balance between over-control and chaos. A technology used to assess the climate for creativity is presented.... More

Creativity in Context is an update of The Social Psychology of Creativity, a classic text for researchers, students, and other interested readers. Creativity in Context incorporates extensive new material, going far beyond the original to provide a comprehensive picture of how the motivation for cre... More

A myth-shattering "how-to" by the established authority in the field that proves creativity must originate from within the child and shows parents and teachers how to help foster it. Based on more than 12 years of research with thousands of children, and rich with examples from real life, here are a... More

This book preserves the original content and provides some insight into recent developments in the social psychology of creativity. It begins to study the ways in which social factors can serve to maintain creativity and cognitive mechanisms by which motivation might have an impact on creativity.... More

An update of the author's 1983 work, , retaining the original edition's preface, ten chapters, and references, with updates after each chapter. Material in the original chapters that gets expanded treatment in the updates is marked by a symbol. The updates review major changes in theory and resear... More

E Ink is a high-technology start-up attempting to revolutionize print communication through electronic ink displays. The founders and top managers of this two-year-old firm are striving to translate a technological breakthrough into a working prototype, move from prototype to full-scale manufacturin... More

Consumer products giant Procter & Gamble is faced with an urgent need to revitalize new-product innovation, given its recent focus on incremental product improvements and its aggressive growth goals. As part of this effort, the company's top executives form a small, autonomous, cross-functional Corp... More

Rubbermaid, a consumer-products company widely praised for its innovation, has instituted a company-wide experiment to stimulate innovation even further. The experiment consists of creating small cross-functional business teams within each division, with each team being responsible for the creation,... More

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This case focuses on different types of client relationships at IDEO, the value of these relationships for IDEO and clients, and the implications for IDEO designers' everyday experience of work. As new types of client work have shifted away from the more classic design projects, there may be accompa... More

Escalating conflict has erupted within the Satera product development team, resulting from the conflicting cognitive styles of the two senior mechanical engineers. The conflict has taken a toll on both project progress and team morale, endangering one of the most important initiatives at Imatron Sys... More

Large discrepancies have developed between two elite technology development teams at Crutchfield Chemical Engineering in terms of motivation and creativity. To investigate, Paul Burke, director of corporate technology development, commissioned a study of the day-by-day dynamics within these teams (t... More

Cyd Szymanski's cage-free egg business was threatened by large caged-hen companies that saw new profit potential in the industry she had helped build. Szymanski had based her company, Nest Fresh Eggs, on a strong personal belief that people deserved healthier alternatives for food and that animals d... More

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This fictitious case study explores the challenges facing CoolBurst, a Miami-based fruit-juice company. For over a decade, CoolBurst had ruled the market in the Southeast. Why, then, are its annual revenues stuck at $30 million, and why have profits been stagnant for four years straight? CoolBurst's... More