Matokeo ya Utafutaji

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The Canadian International Development Agency (CIDA) allocates vast sums of money each year, providing vital assistance to countless individuals across the developing world. Yet many observers and insiders have sharply criticized CIDA for its lack of concrete results. Presenting a range of work by s... More

A fun and humorous introductory book, written in Stephen Brown's entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and referenc... More

The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on book consumption. This innovative text not only rectifies this, but also argues that far from being ... More

This contributed volume reviews the lessons that may be learned from trying to integrate distance learning strategies with face-to-face teaching methods. It contains practical examples from education, commerce and industry.... More

The Canadian International Development Agency (CIDA) allocates vast sums of money each year, providing vital assistance to countless individuals across the developing world. Yet many observers and insiders have sharply criticized CIDA for its lack of concrete results. Presenting a range of work by s... More

This book explores the record of the UN development system (UNDS) over more than 70 years as a fount of ideas and concepts in development; as a contributor to development thinking and strategy; and as the principal source of global development goals from the first UN Development Decade to the SDGs. ... More

Aid is always a means of influence: political, commercial, military and security-related. Some influence is benign, but much of it is coercive, even 'imperialistic'. Given the nature of aid, its effectiveness should be judged not only in developmental terms, but in terms of international relations. ... More

The mandate of the United Nations Industrial Development Organization (UNIDO) is close to many of the core issues now confronting developing and transition economy countries, and this book offers the first concise and accessible guide to this important organization. As the only UN organization to ... More

This volume provides a short and accessible introduction to the organization that serves as the primary coordinator of the work of the UN system throughout the developing world –the United Nations Development Programme (UNDP). The book: traces the origins and evolution of UNDP, outlining how a ce... More

First published in 1999, Browne creates a comprehensive assessment of post war development assistance in developing countries. Browne suggests that a better managed global environment, developing counties could further advance themselves and thus minimising then diminishing their need for aid resour... More

This book turns the argument about aid effectiveness on its head. Since development assistance is inherently self-interested, a source of soft power, political manipulation and commercial opportunity, its real effectiveness could arguably be judged by the strength of donor influence and not by devel... More

Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser's glorious heritage. The rise of retro has led many to conclude that it represents the end of marketing, that it ... More

Security concerns increasingly influence foreign aid: how Western countries give aid, to whom and why. With contributions from experts in the field, this book examines the impact of security issues on six of the world's largest aid donors, as well as on key crosscutting issues such as gender equalit... More

Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an artistic... More

Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer resear... More

A biblically grounded Enneagram book that looks at the Enneagram numbers of people in the Bible so readers can discover more about themselves and gain specific wisdom about how and why they are uniquely made.Who am I? Everyone asks that question, no matter their age or status in life. If we truly ar... More

In the era of rapid globalization, the ITC plays a significant and wide ranging role working with both governments and trade support institutions to nurture an export culture, this work will provide a much needed overview of this dynamic organization. 　 This book: Details the history of the o... More

International commissions, academics, practitioners, and the media have long been critical of the UN’s development efforts as disjointed and not fit for purpose; yet the organization has been an essential contributor to progress and peacebuilding. This handbook explores the activities of the UN ... More

In 2000, at the United Nations Millennium Summit, world leaders agreed to the Millennium Declaration. The Declaration included development targets to be reached by 2015, which were to become known as the Millennium Development Goals (MDGs). Progress has been made towards the achievement of the MDGs,... More

Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity ... More

A study of retroscapes, commercial environments that evoke past times and places, a ubiquitous manifestation of modern marketing. It covers an array of retailing milieux, in a number of different countries, at a variety of spatial scales, and from various evaluative perspectives, both pro and con.... More

Security concerns increasingly influence foreign aid: how Western countries give aid, to whom and why. With contributions from experts in the field, this book examines the impact of security issues on six of the world's largest aid donors, as well as on key crosscutting issues such as gender equalit... More

Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'. In a series of provocative essays, the contributors challenge thes... More

The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enl... More