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Search results: 30
  • How to Stop Customers from Fixating on Price

    How to Stop Customers from Fixating on Price

    by Luc Wathieu • Marco Bertini

    Feature... More

    Language: ENG
    Hakimiliki: 2010
  • The Upstart's Assault (HBR Case Study and Commentary)

    The Upstart's Assault (HBR Case Study and Commentary)

    by Nirmalya Kumar • Marco Bertini

    Experience... More

    Language: ENG
    Hakimiliki: 2010
  • Can One Business Unit Have Two Revenue Models? (HBR Case Study and Commentary)

    Can One Business Unit Have Two Revenue Models? (HBR Case Study and Commentary)

    by Marco Bertini • Nader Tavassoli

    HBR Case Study... More

    Language: ENG
    Hakimiliki: 2015
  • The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value (Management on the Cutting Edge)

    The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value (Management on the Cutting Edge)

    by Marco Bertini • Oded Koenigsberg

    Rewrites the rules of commerce by pursuing outcomes rather than products; the seventh book in the Management on the Cutting Edge series comes from a definitive source--the MIT Sloan Management Review.Would you rather pay for healthcare or for better health? For school or education? For groceries or ... More

    Language: ENG
    Hakimiliki: 2020
  • Dollar Tree: Breaking the Buck

    Dollar Tree: Breaking the Buck

    by Jill Avery • Marco Bertini

    For thirty-five years, Dollar Tree, a discount retail chain selling general merchandise, had held it fixed price point steady, pricing all of its household items, food, stationery, books, seasonal items, gifts, toys, and clothing that made up its diverse and ever-changing assortment at $1.00. While ... More

    Language: ENG
    Hakimiliki: 2022
  • The London 2012 Olympic Games

    The London 2012 Olympic Games

    by John T. Gourville • Marco Bertini

    It's 2009 and Paul Williamson, Head of Ticketing, must finalize ticket prices for the 2012 London Olympic Games. Yet, there are many criteria to consider. First, given the importance of ticketing to the Games' bottom line, he has a strong incentive to maximize revenues. Second, because the entire wo... More

    Language: ENG
    Hakimiliki: 2009
  • Barcelo Hotels and Resorts (A)

    Barcelo Hotels and Resorts (A)

    by John T. Gourville • Marco Bertini

    Barcelo Hotels and Resorts must decide whether to allow its many hotels to continue to undertake separate promotional campaigns or to run, for the first time, a broad corporate-level promotion. Complicating the decision is the fact that the many hotels in its portfolio vary greatly in their characte... More

    Language: ENG
    Hakimiliki: 2011
  • Time for a Unified Campaign? (HBR Case Study and Commentary)

    Time for a Unified Campaign? (HBR Case Study and Commentary)

    by John T. Gourville • Marco Bertini

    Experience... More

    Language: ENG
    Hakimiliki: 2011
  • Pricing to Create Shared Value

    Pricing to Create Shared Value

    by John T. Gourville • Marco Bertini

    Article... More

    Language: ENG
    Hakimiliki: 2012
  • Worldreader: Helping Readers Build a Better World

    Worldreader: Helping Readers Build a Better World

    by Elie Ofek • Marco Bertini • Julia Kelley

    Founded in 2010, Worldreader was an international nonprofit organization that promoted reading to children around the world. For many years, Worldreader distributed e-readers to under-resourced communities and funded its operations primarily through philanthropic donations. In 2019, Worldreader laun... More

    Language: ENG
    Hakimiliki: 2021
  • STARZPLAY: Shooting for the Stars

    STARZPLAY: Shooting for the Stars

    by Elie Ofek • Marco Bertini • Alpana Thapar

    In mid-2021, Maaz Sheikh, cofounder and CEO of STARZPLAY, a Dubai-based subscription video on demand (SVOD) provider that catered to the Middle East and North Africa region, was wrestling with how to find the right balance between continued subscriber growth and profitability. Founded in 2015, the c... More

    Language: ENG
    Hakimiliki: 2021
  • Joy4Home Brands: Pricing Matters

    Joy4Home Brands: Pricing Matters

    by Elie Ofek • Marco Bertini • Oded Koenigsberg

    Joy4Home Brands, the maker of novel houseware items, was gearing up for its launch. The company would be introducing two lines: kitchenware products and storage containers. The initial go-to-market plan called for a direct to consumer (DTC) channel strategy. While Joy4Home had a handle on its custom... More

    Language: ENG
    Hakimiliki: 2022
  • GoPro: Becoming a Subscription Hero

    GoPro: Becoming a Subscription Hero

    by Elie Ofek • Marco Bertini • Nicole Tempest Keller

    In 2021, Nick Woodman, founder and CEO of GoPro, was reviewing the company's subscription offering, considering whether to extend it beyond benefits that were directly related to the company's iconic camera. Founded in 2002, GoPro had gained renown for its innovative action camera. The brand became ... More

    Language: ENG
    Hakimiliki: 2021
  • What's the Deal with LivingSocial?

    What's the Deal with LivingSocial?

    by Betsy Page Sigman • Luc Wathieu • Michael I. Norton • Marco Bertini

    Tim O'Shaughnessy, the 29-year-old CEO of LivingSocial, is growing a revolutionary worldwide business of "daily deals"-in which retailers offer a heavily-discounted product or service available for purchase for brief (often 24-hour) windows. The case explores the complicated sharing of risks and rew... More

    Language: ENG
    Hakimiliki: 2012
  • Do Social Deal Sites Really Work? (HBR Case Study and Commentary)

    Do Social Deal Sites Really Work? (HBR Case Study and Commentary)

    by Betsy Page Sigman • Luc Wathieu • Michael I. Norton • Marco Bertini

    HBR Case Study... More

    Language: ENG
    Hakimiliki: 2012
  • Digital Libraries and Multimedia Archives

    Digital Libraries and Multimedia Archives

    by Stefano Ferilli • Marco Bertini • Maristella Agosti • Simone Marinai • Nicola Orio

    This book constitutes the thoroughly refereed proceedings of the 12th Italian Research Conference on Digital Libraries, IRCDL 2016, held in Firence, Italy, in February 2016. The 15 papers presented were carefully selected from 23 submissions and cover topics such as formal methods, long-term preser... More

    Language: ENG
    Hakimiliki: 2017
  • Pricing at Netflix

    Pricing at Netflix

    by Elie Ofek • Marco Bertini • Amy Klopfenstein • Oded Koenigsberg

    Since its launch in 1998 as "the Amazon.com of DVDs," Netflix had evolved from a DVD rental company to a video streaming platform and producer of original films and television shows. As the company matured, it regularly increased prices and adjusted its product offerings while continuing to add new ... More

    Language: ENG
    Hakimiliki: 2020
  • Pearson: Efficacy 2.0

    Pearson: Efficacy 2.0

    by James Weber • Elie Ofek • Marco Bertini • Oded Koenigsberg

    Pearson, that billed itself as the "world's learning company", faced a host of critical decisions in mid-2020. Several years prior, it had embarked on a new path that put the learner at the heart of the business and committed to a new strategic orientation. The new approach, under the heading of "e... More

    Language: ENG
    Hakimiliki: 2021
  • Holaluz: Taking on The Spanish Energy Market

    Holaluz: Taking on The Spanish Energy Market

    by Elena Corsi • Emer Moloney • Elie Ofek • Marco Bertini • Oded Koenigsberg

    In 2020, the three cofounders of Holaluz, a newcomer to Spain's electricity retail market, is preparing to launch a new offering: installing and managing solar panels on households' roofs at no extra cost for the consumer, who would still benefit from the energy savings stemming from the panels' pro... More

    Language: ENG
    Hakimiliki: 2020
  • SenseAim Technologies: Pricing to Win

    SenseAim Technologies: Pricing to Win

    by Elie Ofek • Marco Bertini • Oded Koenigsberg • Eyal Biyalogorsky

    This exercise serves to help students understand the proper role and use of costs in a firm's pricing decisions. The exercise is designed such that the learning of students evolves across a classroom session, starting from understanding which costs are relevant when setting the price of a product, p... More

    Language: ENG
    Hakimiliki: 2020
  • HP Instant Ink: (Self) Disrupting the Consumer Printing Market

    HP Instant Ink: (Self) Disrupting the Consumer Printing Market

    by Elie Ofek • Marco Bertini • George Gonzalez • Oded Koenigsberg

    Seeking to disrupt the consumer printing market (before being disrupted by others), and in response to customer pain points, in 2013 HP Inc. launched an ink replenishment service called Instant Ink, where customers pay a monthly subscription fee based on the number of pages printed. Replenishment ca... More

    Language: ENG
    Hakimiliki: 2020
  • Project Maji: Pricing Water in Sub-Saharan Africa

    Project Maji: Pricing Water in Sub-Saharan Africa

    by Esel Cekin • Elie Ofek • Marco Bertini • Dilyana Karadzhova Botha

    In July 2021, Sunil Lalvani, founder and CEO of Project Maji, a non-profit social enterprise headquartered in Dubai that had already provided sustainable, clean water solutions to 80,000 people living in rural communities across Ghana and Kenya, was facing an important decision. Traditionally, fees ... More

    Language: ENG
    Hakimiliki: 2021
  • Pattern Recognition. ICPR International Workshops and Challenges: Virtual Event, January 10-15, 2021, Proceedings, Part VIII (Lecture Notes in Computer Science #12668)

    Pattern Recognition. ICPR International Workshops and Challenges: Virtual Event, January 10-15, 2021, Proceedings, Part VIII (Lecture Notes in Computer Science #12668)

    by Marco Bertini • Giovanni Maria Farinella • Hugo Jair Escalante • Alberto Del Bimbo • Stan Sclaroff • Rita Cucchiara • Tao Mei • Roberto Vezzani

    This 8-volumes set constitutes the refereed of the 25th International Conference on Pattern Recognition Workshops, ICPR 2020, held virtually in Milan, Italy and rescheduled to January 10 - 11, 2021 due to Covid-19 pandemic. The 416 full papers presented in these 8 volumes were carefully reviewed and... More

    Language: ENG
    Hakimiliki: 2021
  • Pattern Recognition. ICPR International Workshops and Challenges: Virtual Event, January 10–15, 2021, Proceedings, Part V (Lecture Notes in Computer Science #12665)

    Pattern Recognition. ICPR International Workshops and Challenges: Virtual Event, January 10–15, 2021, Proceedings, Part V (Lecture Notes in Computer Science #12665)

    by Marco Bertini • Giovanni Maria Farinella • Hugo Jair Escalante • Alberto Del Bimbo • Stan Sclaroff • Rita Cucchiara • Tao Mei • Roberto Vezzani

    This 8-volumes set constitutes the refereed of the 25th International Conference on Pattern Recognition Workshops, ICPR 2020, held virtually in Milan, Italy and rescheduled to January 10 - 11, 2021 due to Covid-19 pandemic. The 416 full papers presented in these 8 volumes were carefully reviewed and... More

    Language: ENG
    Hakimiliki: 2021
  • Pattern Recognition. ICPR International Workshops and Challenges: Virtual Event, January 10–15, 2021, Proceedings, Part III (Lecture Notes in Computer Science #12663)

    Pattern Recognition. ICPR International Workshops and Challenges: Virtual Event, January 10–15, 2021, Proceedings, Part III (Lecture Notes in Computer Science #12663)

    by Marco Bertini • Giovanni Maria Farinella • Hugo Jair Escalante • Alberto Del Bimbo • Stan Sclaroff • Rita Cucchiara • Tao Mei • Roberto Vezzani

    This 8-volumes set constitutes the refereed of the 25th International Conference on Pattern Recognition Workshops, ICPR 2020, held virtually in Milan, Italy and rescheduled to January 10 - 11, 2021 due to Covid-19 pandemic. The 416 full papers presented in these 8 volumes were carefully reviewed and... More

    Language: ENG
    Hakimiliki: 2021
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