The purpose of the book is to provide insurance practitioners, consumers, and students with definitions of common insurance terms in both the property/casualty and life/health insurance industries. The unique feature of the book is that many of the definitions contain detailed explanations of covera...
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Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.
The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the fu...
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Proving again that a picture is worth a thousand words, Atlas of Women's Dermatology: From Infancy to Maturity is an encyclopedia in pictorial format. The book illustrates diseases and conditions that demonstrate the very different morphology between the sexes. It includes clinical entities that hel...
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