Matokeo ya Utafutaji
Search results: 4
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Positioning for Advantage: Techniques and Strategies to Grow Brand Value
Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that go... More
Language: ENGHakimiliki: 2021 -
Why CMOs Never Last: And What to Do About It
"The Problem Four-fifths of CEOs are dissatisfied with their firms’ chief marketing officers. Not surprisingly, CMOs have the highest turnover in the C-suite. Why it Happens Most CMO jobs are poorly designed. The expectations set for the role don’t align with the responsibilities given or the ... More
Language: ENGHakimiliki: 2017 -
Life's Work: Alan Alda
by Alan Alda • Leslie A. Perlow • Pankaj Ghemawat • Daniel Mcginn • Adi Ignatius • Robert C. Pozen • Greg Welch • Erin Meyer • Robert S. Kaplan • Elizabeth J. Altman • Jill Avery • Sandra J. Sucher • Eunice Eun • Matthew Preble • Forest Reinhardt • Ethan S. Bernstein • Michael W. Toffel • Ryan W. Buell • Andrei Hagiu • Constance N. Hadley • Alison Beard • Oliver Sng • Melanie Whelan • Kimberly A Whitler • Neil A. Morgan • D. Eric Boyd • Caren Fleit • S. P. Kothari • Melissa A. Schilling • Ginni Rometty • Joe TripodiBest known for playing Hawkeye Pierce on the TV series "M*A*S*H," actor Alan Alda is also a director, scriptwriter, book author, science-show host, and founder of two organizations that help people improve their communications skills. In this interview, he shares his insights on the value of the imp... More
Language: ENGHakimiliki: 2017 -
Life's Work: Alan Alda
by Alan Alda • Leslie A. Perlow • Pankaj Ghemawat • Daniel Mcginn • Adi Ignatius • • Robert C. Pozen • Greg Welch • Erin Meyer • Elizabeth J. Altman • Sandra J. Sucher • Eunice Eun • Matthew Preble • Forest Reinhardt • Michael W. Toffel • Andrei Hagiu • Constance N. Hadley • Alison Beard • Erik Simanis • Duncan Duke • Oliver Sng • Melanie Whelan • Kimberly A Whitler • Neil A. Morgan • D. Eric Boyd • Caren Fleit • S. P. Kothari • Melissa A. Schilling • Ginni Rometty • Joe TripodiBest known for playing Hawkeye Pierce on the TV series "M*A*S*H," actor Alan Alda is also a director, scriptwriter, book author, science-show host, and founder of two organizations that help people improve their communications skills. In this interview, he shares his insights on the value of the imp... More
Language: ENGHakimiliki: 2017