Matokeo ya Utafutaji

Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in d... More

At the intersection of social enterprise and micro finance literatures, this book reviews a variety of social franchising formats across a number of developing countries. Social franchising represents a third generation form of franchising development, after trade-name and business-format franchisi... More

First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.... More

Business education is a critical ingredient in establishing a viable middle class of managers in transitioning and developing economies. Compiled in association with the Center for International Business Education and Research, this comprehensive examination of business and management education, ped... More

This book provides authoritative academic and professional insights into the strategies of Chinese Foreign Direct Investments in Europe, Asia, Africa and the Americas. Distinguished authors from across the world will make a contribution to the growing literature on OFDI (outward foreign direct inve... More

Emerging market economies account for eighty percent of the world's population and some 75% of its trade growth in the foreseeable future, following US Department of Commerce data. This volume provides insights for success in rapidly growing education markets that can be used by educators, administ... More

Since the introduction of the One Belt, One Road initiative (OBOR), first proposed in late 2013, international scholars have begun to study this new policy and its implications in the global age. While OBOR provides new opportunities for China in terms of regional cooperation and global development,... More

Huawei Goes Global provides a much-needed, comprehensive, and scholarly examination of the business environment and the striving global operations of China’s technology giant. With theoretical research, case studies, data analysis, and empirical studies, this two-volume work tells a fascinating stor... More

Huawei Goes Global provides a much-needed, comprehensive, and scholarly examination of the business environment and the striving global operations of China’s technology giant. With theoretical research, case studies, data analysis, and empirical studies, this two-volume work tells a fascinating stor... More

Article... More

Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond d... More

Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order ... More

The development of the Chinese MNC is a new feature of globalization, one that will undoubtedly change the world. Why Chinese firms internationalize, how they do so, and what the impact of their internationalization on developed markets will be are the foci of this book.... More

The focus of this book is future global climate change and its implications for agricultural systems which are the main sources of agricultural goods and services provided to society. These systems are either based on crop or livestock production, or on combinations of the two, with characteristics ... More

The focus of this book is future global climate change and its implications for agricultural systems which are the main sources of agricultural goods and services provided to society. These systems are either based on crop or livestock production, or on combinations of the two, with characteristics ... More

Buttons have been made from almost every known material. Their study provides insight into fashion trends, the clothing industry and social history in general. This book introduces an array of these treasures from the past, to show the variety of materials and the intricate design and workmanshi... More

The humble buckle is an oft-taken for granted fastening, yet its usefulness and sturdiness has ensured that it has survived from ancient times through to the present day. The author provides a comprehensive typology of buckles, from the earliest designs to the most recent uses. With detailed records... More

This book discusses in detail fiber optic communications systems. It describes major components including fibers, cables, emission sources, detectors, modulators, and repeaters, as well as total system designs.... More

This book introduces the students, researchers and practitioners into the subject and enabling technologies and applications pertaining to of technology, entrepreneurship and business development through research articles, case studies etc.  It is primarily intended for academic purposes for learner... More

The French painter Jean Hélion's unique and deeply moving account of his experiences in Nazi prisoner-of-war camps prefigures the even darker stories that would emerge from the concentration camps. This serious adventure tale begins with Hélion's infantry platoon fleeing from the German army and war... More

Today, diverse women of all hues represent this country overseas. Some have called this development the “Hillary Effect.” But well before our most recent female secretary of state there was Madeleine Albright, the first woman to serve in that capacity, and later Condoleezza Rice. Beginning at a more... More

"Magnificent. "--Paul Preston, author ofThe Spanish Holocaust Brick maker by trade, revolutionary anarchist and historian by defau Chris Ealhamis the author ofAnarchism and the City: Revolution and Counter-revolution in Barcelona, 1898-1937.... More

“A thrilling tale of time travel and alternate timelines with a refreshingly optimistic view of humanity's future.”—Andy Weir, New York Times bestselling author of The Martian “Elan Mastai has conjured up a witty and freewheeling time-traveling romance that packs an emotional wallop. ALL OUR WRONG T... More

Israel borders four states – Syria, Egypt, Jordan and Lebanon, and two entities – the Palestinian authority in the West Bank and Hamas in the Gaza stip. In recent years, despite incidents on the border with Syria and Egypt, the basic strategic status quo with these countries has not changed, and the... More

In this compelling book, Elan Golomb identifies the crux of the emotional and psychological problems of millions of adults. Simply put, the children of narcissist--offspring of parents whose interest always towered above the most basic needs of their sons and daughters--share a common belief: They b... More