Matokeo ya Utafutaji

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  • Hundred-Year War: Coke vs. Pepsi--1890s-1990s

    by David Lane • Chiaki Moriguchi

    Through their competitive battle, Coca-Cola and PepsiCo have created a stable and highly profitable duopoly in the U.S. soft drink industry. As the domestic industry matured and the cola wars moved to international markets, Coke and Pepsi tried to redesign their competitive strategies as well as the... More

    Language: ENG
    Hakimiliki: 1999
Takasa Utafutaji
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