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Search results: 4
  • Achieving Competitive Advantage through Quality Management

    Achieving Competitive Advantage through Quality Management

    by Marta Peris-Ortiz • José Álvarez-García • Carlos Rueda-Armengot

    This book examines the ways in which quality management methods, tools, and practices help improve an organization's performance and achieve sustainable competitive advantages. This volume includes quality techniques and tools such as the EFQM Model, SERVPERF model, E-S-Qual scale and the ISO 9001 ... More

    Language: ENG
    Hakimiliki: 2015
  • Wine and Tourism

    Wine and Tourism

    by Marta Peris-Ortiz • Carlos Rueda-Armengot • María Cruz Del Río Rama

    The aim of this book is to show how wine tourism can be used as a model for sustainable economic development, driving economic growth and social development in some locations. It will explore the interaction between tourism and viticulture in wine tourism destinations, while also explaining some of... More

    Language: ENG
    Hakimiliki: 2016
  • Entrepreneurial Universities

    Entrepreneurial Universities

    by Marta Peris-Ortiz • José M. Merigó-Lindahl • Carlos Rueda-Armengot • Jaime Alonso Gómez

    This book analyses the importance of the entrepreneurial university, specifically in relation to the creation of entrepreneurial ideas and attitudes in students and entrepreneurial initiatives in academic institutions. The aim of the editors and contributing authors is to provide the reader with a ... More

    Language: ENG
    Hakimiliki: 2017
  • Education Tools for Entrepreneurship

    Education Tools for Entrepreneurship

    by Marta Peris-Ortiz • Carlos Rueda-Armengot • Jaime Alonso Gómez • Francisco Vélez-Torres

    This book examines education in entrepreneurship through an action-learning environment that uses educational innovation tools. It explores various education tools, technology tools and pedagogical methods being implemented into university curriculums around the world.   Entrepreneurship in societ... More

    Language: ENG
    Hakimiliki: 2016
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