Matokeo ya Utafutaji

THE CLASSIC guide to develop a marketing plan—completely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this class... More

Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and t... More

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the fu... More

Discover the marketing basics to draw new members—and more funds—to your church!Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia of ... More

Get the tools you need for effective market research—including Internet surveys!The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis chapte... More

This newly revised book presents systematic approaches to developing marketing plans for products, services, and other situations. Philosophically sound and practically oriented, Marketing Planning Guide, Second Edition examines principles and their applications to provide a complete understanding o... More

This book covers the design, evaluation, and learning for international interventions aiming to promote peace. More specifically, it reconceptualises this space by critically analysing mainstream approaches - presenting both conceptual and empirical content. This volume offers a variety of origina... More

An important new volume showcasing a wide range of faith-based responses to one of today’s most pressing social issues, challenging us to expand our ways of understanding. Land of Stark Contrasts brings together the work of social scientists, ethicists, and theologians exploring the profound role ... More