Cult of the Luxury Brand
Synopsis
With Hong Kong boasting more Gucci and Hermäs stores than New York or Paris, and 94% of young women in Tokyo owners of a Louis Vuitton bag, the Asian consumer is a new target for brand-creation. TheCult of the Luxury Brand illuminates the mysterious inner workings of Asia's love affair with luxury for business professionals and intrigued consumers alike.
- Hakimiliki:
- 2006 Nicholas Brealey International
Book Details
- Book Quality:
- ISBN-13:
- 9781904838296
- Publisher:
- Nicholas Brealey Publishing Limited
- Date of Addition:
- 2014-09-24T13:41:27Z
- Lugha:
- English
- Kategoria:
- Usage Restrictions:
- This is a copyrighted book.