Cult of the Luxury Brand
With Hong Kong boasting more Gucci and Hermäs stores than New York or Paris, and 94% of young women in Tokyo owners of a Louis Vuitton bag, the Asian consumer is a new target for brand-creation. TheCult of the Luxury Brand illuminates the mysterious inner workings of Asia's love affair with luxury for business professionals and intrigued consumers alike.
- 2006 Nicholas Brealey International
- Book Quality:
- Nicholas Brealey Publishing Limited
- Date of Addition:
- Business and Finance, History, Nonfiction, Sociology,
- Usage Restrictions:
- This is a copyrighted book.
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