The Essentials of Marketing Research

The Essentials of Marketing Research
By:

Synopsis

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.

The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:

Secondary research and data mining

Internet marketing research

Qualitative and exploratory research

Statistical analysis

Marketing research ethics

With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.

Hakimiliki:
2013 Taylor ... Francis

Book Details

Book Quality:
ISBN-13:
9781136593239
Publisher:
Taylor and Francis
Date of Addition:
Lugha:
English
Kategoria:
Business and Finance, Mathematics and Statistics, Nonfiction, Sociology,
Usage Restrictions:
This is a copyrighted book.