Marketing Communications

Marketing Communications
By:

Synopsis

John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications.

The book takes an industry-driven approach which provides all the theories in the context of application and from a real world perspective. It also uses accessible, straight-forward language and all content is supported by a collection of learning features.

 

New to this edition:

 

·         New chapters on Digital Marketing and Analytics and Social Media Marketing

·         Strong focus on marketing communications analytics

·         Update of examples, case studies and references

 

Online resources for both instructors and students complement the book. These include PowerPoint slides, an Instructors&’ manual, MCQ&’s with answers for instructors, a glossary, flashcards, links to relevant websites and videos.

 

Suitable for marketing students taking a Marketing Communications module as part of their Marketing degree.

Hakimiliki:
2020 John Egan

Book Details

Book Quality:
ISBN-13:
9781526471147
Publisher:
SAGE Publications
Date of Addition:
Lugha:
English
Kategoria:
Business and Finance, Nonfiction,
Usage Restrictions:
This is a copyrighted book.