Events Management provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality.
Now in its Third Edition, the authors have included new chapters on Crowd Control and Crowd Dynamic; Expos, Conferences and Conventions; Brand Co-creation and Social Media, and have added new content on contemporary trends like the environmental and social impact of large scale events such as the Olympics.
International case studies covering all manner of events are used throughout and include:
· The impact of the London 2012 and Rio 2016 Olympic Games
· Van Gogh Augmented Reality in Nuenen
· Sands EXPO and Convention Center, Las Vegas
· Glastonbury Music Festival
· Lame Horse Night Club, Russia
· The Leeds Caribbean Festival
PowerPoint slides and an Instructor Manual can be found online.
Suitable for Events Management students at Undergraduate and Postgraduate level.
- 2017 Razaq Raj, Paul Walters and Tahir Rashid
Choosing a Book Format
EPUB is the standard publishing format used by many e-book readers including iBooks, Easy Reader, VoiceDream Reader, etc. This is the most popular and widely used format.
DAISY format is used by GoRead, Read2Go and most Kurzweil devices.
Audio (MP3) format is used by audio only devices, such as iPod.
Braille format is used by Braille output devices.
DAISY Audio format works on DAISY compatible players such as Victor Reader Stream.
Accessible Word format can be unzipped and opened in any tool that supports .docx files.