Shaping China’s Global Imagination
Synopsis
This book explores the concept of nation branding - what it is and how it works - through an instructive case of the 2010 World Expo in Shanghai, where 190 countries showcased their national cultures to a predominantly Chinese audience. The comparative analysis of national pavilions (including Brazil, India, Israel, South Africa, South Korea, Spain, the United Arab Emirates and the United States) demonstrates how a place-branding activity, such as the World Expo, facilitates communication to build a nation's image, thereby enhancing its soft power. As nation-branding efforts will only increase in the coming years, this study forms an important basis for future inquiry.
- Hakimiliki:
- 2013 Springer
Book Details
- Book Quality:
- ISBN-13:
- 9781137361738
- Publisher:
- Palgrave Macmillan
- Date of Addition:
- 2017-03-25T03:41:23Z
- Lugha:
- English
- Kategoria:
- Usage Restrictions:
- This is a copyrighted book.