Guerrilla Marketing (Fourth Edition)
Synopsis
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including* strategies for marketing on the Internet (explaining when and precisely how to use it)* tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business* management lessons in the age of telecommuting and freelance employeesGuerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.
- Hakimiliki:
- 2007 Jay Conrad Levinson
Book Details
- Book Quality:
- ISBN-13:
- 9780547347660
- Publisher:
- Houghton Mifflin Harcourt
- Date of Addition:
- 2018-05-07T20:04:47Z
- Lugha:
- English
- Kategoria:
- Usage Restrictions:
- This is a copyrighted book.