National Brands and Private Labels in Retailing
Synopsis
This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers' assortments; assortment decisions in times of economic crisis and eventual recovery; consequences of delisting brands on store-related aspects; delisting manufacturers' brands and the effects on the distribution channel relationship; the new "retailing landscape", with special focus on fast moving consumer goods retailing; consumer preferences for national brands and private labels and many more.
- Hakimiliki:
- 2014 Springer
Book Details
- Book Quality:
- ISBN-13:
- 9783319071947
- Publisher:
- Springer International Publishing, Cham
- Date of Addition:
- 2016-09-30T19:26:51Z
- Lugha:
- English
- Kategoria:
- Usage Restrictions:
- This is a copyrighted book.