Smashing the Cube
Synopsis
CIBA-GEIGY is a large, diversified multinational corporation that transforms itself in the 1990s through a massive structural and cultural change. The case describes the changes implemented and the processes used to effect change in portfolio, people, and structures. By the middle of 1994 CIBA is assessing how effective the transformation has been and whether it has gone too far, or not far enough.
- Hakimiliki:
- 1995 HBS
Book Details
- Book Quality:
- ISBN-13:
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 2016-08-17T15:54:19Z
- Lugha:
- English
- Kategoria:
- Usage Restrictions:
- This is a copyrighted book.