Stonewall Kitchen
Synopsis
Jonathan King and Jim Stott, the founders of Stonewall Kitchen, started out in 1992 with a simple business selling jams and jellies at local farmers' markets. By 2004, they had grown the company into a $25 million organization with 250 employees. They expanded their range of services to include high-end specialty food manufacturing and wholesaling, as well as retailing through free-standing stores and catalogs. King, who serves as president and CEO, set an aggressive growth goal: to quadruple the business to $100 million within the next five years. Challenges students to consider product/market issues as well as organizational and cultural implications. Raises questions about the impact on the business and the founders of taking on new partners.
- Hakimiliki:
- 2005 HBS
Book Details
- Book Quality:
- ISBN-13:
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 2016-08-03T04:27:50Z
- Lugha:
- English
- Kategoria:
- Usage Restrictions:
- This is a copyrighted book.