Entrepreneurial Marketing
Synopsis
Describes entrepreneurial marketing as both a mind-set and a process. Draws on some 30 business field cases and some 300 student projects that provide insight into what managers do in high-potential settings.
- Hakimiliki:
- 2002 HBS
Book Details
- Book Quality:
- ISBN-13:
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 2016-08-03T15:35:27Z
- Lugha:
- English
- Kategoria:
- Usage Restrictions:
- This is a copyrighted book.