Studio Realty
Synopsis
Studio Realty created an "electronic open house" technology, by which home buyers sitting in a comfortable setting, could tour a home, viewing its rooms, its exterior, and surroundings, by clicking on digital images. Studio Realty attempted to sell or license its system to realtors, but found that none were interested. Ultimately, its owners had to establish their own real estate agency in order to create demand for the technology. The case closes with the question of whether homes can be sold with this technology over the Internet.
- Hakimiliki:
- 1996 HBS
Book Details
- Book Quality:
- ISBN-13:
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 2016-08-03T06:04:04Z
- Lugha:
- English
- Kategoria:
- Usage Restrictions:
- This is a copyrighted book.