Evergreen Investments
Synopsis
Evergreen Investments has had a troubled history with its customer relationship management (CRM) system. Sales agents feel that they derive no value from it and that it is a tax on their jobs. Evergreen is investigating whether it can improve CRM by making its data available wirelessly to Blackberry devices. These devices would also provide mobile phone and e-mail capabilities.
- Hakimiliki:
- 2005 HBS
Book Details
- Book Quality:
- ISBN-13:
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 2016-08-03T01:44:08Z
- Lugha:
- English
- Kategoria:
- Usage Restrictions:
- This is a copyrighted book.