Cooper Pharmaceuticals, Inc.

Cooper Pharmaceuticals, Inc.
By:

Synopsis

Traces the 12-year career of a pharmaceutical salesperson, Bob Marsh, from recruitment to termination. Mr. Marsh has had an uneven career with Cooper Pharmaceuticals, Inc. (CPI) and, after a probationary period, is asked to resign. Following his termination, a number of Marsh's former customers complain vigorously, and CPI's vice president of sales is asked to investigate the matter and to decide what, if anything, to do about it. A rewritten version of an earlier case by D.A. Newton.

Hakimiliki:
1990 HBS

Book Details

Book Quality:
ISBN-13:
Publisher:
Harvard Business Publishing
Date of Addition:
Lugha:
English
Kategoria:
Business and Finance, Nonfiction,
Usage Restrictions:
This is a copyrighted book.