Managing Selling and the Salesperson
Synopsis
Written for a module in the Marketing Implementation course (a second-year elective in the MBA program). Provides a brief introduction to common issues involved in recruiting, training, compensating, and evaluating field salespeople. Also offers questions to consider concerning these topics in case analysis.
- Hakimiliki:
- 1989 HBS
Book Details
- Book Quality:
- ISBN-13:
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 2016-08-03T02:54:37Z
- Lugha:
- English
- Kategoria:
- Usage Restrictions:
- This is a copyrighted book.