Dumb Ways To Die
Synopsis
The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation.
- Hakimiliki:
- 2014 HBS
Book Details
- Book Quality:
- ISBN-13:
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 2016-08-03T01:44:34Z
- Lugha:
- English
- Kategoria:
- Usage Restrictions:
- This is a copyrighted book.