MasterCard International
Synopsis
MasterCard must decide whether to renew the sponsorship of the World Cup and other soccer events in light of a 100% increase in the sponsorship fee and a strategic realignment by MasterCard. A rewritten version of an earlier case.
- Hakimiliki:
- 1999 HBS
Book Details
- Book Quality:
- ISBN-13:
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 2016-08-03T02:56:35Z
- Lugha:
- English
- Kategoria:
- Usage Restrictions:
- This is a copyrighted book.