Creating Experience Value in Tourism
Icyegeranyo
Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives and interpretations of how tourists, as customers, create value alone and with others. Now updated throughout, Creating Experience Value in Tourism, 2nd Edition provides a clarification of these approaches as well as a practical translation as to how they can work within industry.
Including a framework to distinguish among key resources or antecedents of customer value, this new edition:
- Introduces the concept of co-creation of value in the tourist experience, looking at the definitions, structures and models available;
- Provides a new chapter addressing value creation and resource configuration;
- Considers consumer behaviour and factors affecting value creation from both physiological and psychological perspectives;
- Introduces a new full colour internal design to aid understanding.
Concluding with a summary of the areas for future research, this is a key resource for researchers, particularly those interested in experience value and co-creation, as well as a useful read for students of tourism and related industries.
- Uburenganzira:
- 2018 CAB International
Amakuru arambuye y’igitabo
- Umwimerere w’Igitabo:
- ISBN-13:
- 9781786395030
- Utangaza:
- CABI
- Itariki y’inyongera:
- 2018-07-20T10:50:29Z
- Language:
- English
- Ibyiciro:
- Ibyo utemerewe kuyikoresha:
- This is a copyrighted book.