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In 1945, Betty Crocker was bested only by Eleanor Roosevelt as the best-known woman in America. Originally published in hardcover by Simon and Schuster in 2005, this edition traces Betty Crocker's story from her "birth" in 1921, evolving brand persona, test kitchens, and connection to generations o... More

IN 1945, FORTUNE MAGAZINE named Betty Crocker the second most popular American woman, right behind Eleanor Roosevelt, and dubbed Betty America's First Lady of Food. Not bad for a gal who never actually existed. "Born" in 1921 in Minneapolis, Minnesota, to proud corporate parents, Betty Crocker has ... More

This is the first book about the meals of Early Judaism. As such it breaks important new ground in establishing the basis for understanding the centrality of meals in this pivotal period of Judaism and providing a framework of historical patterns and influences.... More

What is evidence-based nursing? Simply, it is the application of valid, relevant, and research-based information in nurse decision-making. Used effectively, evidence-based nursing methods can be used to dramatically enhance patient care and improve outcomes. Evidence-based Nursing is a practical gui... More

For introductory computer courses on Microsoft Excel 2010 or courses in computer concepts with a lab component on Excel. Teach the course YOU want in LESS TIME! The primary goal of the GO! Series, aside from teaching computer applications, is ease of implementation. This approach is based on clearly... More

An objective look at America's rapidly shrinking water supply Once believed to be a problem limited to America's southwest, water shortages are now an issue coast to coast, from New England to California. In Aqua Shock: The Water Crisis in America, author Susan J. Marks provides a comprehensive anal... More

This book presents the most up-to-date research contributions focusing on progress in the field of physics education. It provides researches and results that are based on the most relevant matters in physics teacher education and how these matters can be improved for the satisfaction of both teacher... More

Now in its second edition, this comprehensive textbook presents a rich overview of approaches to educational psychology, through an in-depth exploration of both existing and emerging practice frameworks. Covering established techniques such as the Monsen et al. Problem-Solving Framework and the Con... More