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The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning. ... More

Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a f... More

Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this ... More

This text looks at persuasion from a broad-based perspective, encompassing the scope of persuasion found in everyday life. By examining persuasion in contexts such as advertising, small groups, and face-to-face encounters, the text places emphasis on new avenues of studying persuasion, such as dece... More

The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and app... More

First published in 1993. Routledge is an imprint of Taylor & Francis, an informa company.... More

Student engagement is key to teaching communication, and no one understands that better than teachers. For years, the National Communication Association and other conferences have invited instructors to share their ideas for classroom activities that drive home key concepts in a variety of communic... More

In The Spatial Reformation, Michael J. Sauter offers a sweeping history of the way Europeans conceived of three-dimensional space, including the relationship between Earth and the heavens, between 1350 and 1850. He argues that this "spatial reformation" provoked a reorganization of knowledge in the ... More

Where do red dragons like to make their lairs? How tall do mountain giants grow? What happens when a cave troll is exposed to sunlight? Want to learn all about these fantastic creatures and how they live? Look no further! With this easy-to-use reference guide, fantasy fans will become experts on dea... More

This book explores the main currents of European thought between 1350 and 1992, which it approaches in two principal ways: culture as produced by place and the progressive unmooring of thought from previously set religious and philosophical boundaries. The book reads the period against spatial thou... More

A comprehensive overview of both traditional and current knowledge on the health effects of plant based antioxidants, this book reviews medicinal and aromatic plants from around the world. It covers the different sources of antioxidants including essential oils, algae and marine microorganisms, as w... More

A comprehensive overview of both traditional and current knowledge on the health effects of plant based antioxidants, this book reviews medicinal and aromatic plants from around the world. It covers the different sources of antioxidants including essential oils, algae and marine microorganisms, as w... More

Results of regular monitoring of the species diversity and structure of plant communities is used by conservation biologists to help understand impacts of perturbations caused by humans and other environmental factors on ecosystems worldwide. Changes in plant communities can, for example, be a refle... More

An example testing scenario is set up, and used as reference for exploring the testing features available in Visual Studio Team System 2008. This is a concise practical guide that will help you learn testing your software applications using Visual Studio Team System 2008 quickly, with lot of example... More

This book starts with basic understanding of different types of tests. It then goes about explaining several examples with a step-by-step approach to master concepts and the features needed to help the reader understand testing clearly.If you are a developer, a software tester, or an architect who w... More

We will be setting up a sample test scenario, then we'll walk through the features available to deploy tests.This book is for developers and testers who want to get to grips with Visual Studio 2012 and Test Manager for all testing activities and managing tests and results in Team Foundation Server. ... More

This book analyses the various security threats in cloud computing. A host-based IDS (HIDS) using signature verification is developed and implemented for the concerned security issues. Further, owing to the vulnerability of distributed denial of service (DDoS) attacks in cloud computing, a network b... More

Discover this comprehensive yet concise reference including the definitions, requirements, and available options for multifunctional antennas Multifunctional Antennas and Arrays for Wireless Communication Systems delivers an exploration of the state-of-the-art in multifunctional antennas and arrays ... More

This book discusses the latest developments and outlines future trends in the fields of microelectronics, electromagnetics and telecommunication. It includes original research presented at the International Conference on Microelectronics, Electromagnetics and Telecommunication (ICMEET 2019), organiz... More

The book contains high quality papers presented in the Fifth International Conference on Innovations in Electronics and Communication Engineering (ICIECE 2016) held at Guru Nanak Institutions, Hyderabad, India during 8 and 9 July 2016. The objective is to provide the latest developments in the fiel... More

This book provides a concise overview of the diagnosis and therapy of a wide variety of neuromuscular disorders, in tabulated form and with illustrative cases. Treating neuromuscular disorders calls for a sound, step-by-step clinical approach based on differential diagnosis and laboratory investiga... More

IoT is empowered by various technologies used to detect, gather, store, act, process, transmit, oversee, and examine information. The combination of emergent technologies for information processing and distributed security, such as Cloud computing, Artificial intelligence, and Blockchain, brings new... More

This book constitutes the proceedings of the First International Conference on Computational Intelligence and Smart Communication, ICCISC 2022, was held in Dehradun, India, in June 2022.The 8 full papers and 1 short paper presented in this volume were carefully reviewed and selected from 56 submissi... More

This book covers all aspects of hybrid breeding technologies applied for crop improvement in major field crops. The different male sterility systems such as genetic male sterility (GMS), cytoplasmic male sterility (CMS), cytoplasmic and genetic male sterility (CGMS), and male sterility induced by th... More