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A special, première release of this groundbreaking book on the art of advertising and brand management to coincide with the 2018 Cannes Lions International Festival of Creativity.A collection of essays from jurors on the 2017 Lions Entertainment award. Drawing on years of experience and expertise, w... More

This book presents a collection of papers under the theme of multi-hazard early warning and disaster risks. These were selected from the presentations made at the International Symposium on Tsunami and Multi-Hazard Risks, Early Warning and Community Awareness in supporting implementation of the Send... More

The book will provide an overview of the practical application of remote sensing for the purposes of nature conservation as developed by ecologists in collaboration with remote sensing specialists, providing guidance on all phases from the planning of remote sensing projects for conservation to the ... More

The oak tree was a boon companion as humans expanded their presence across much of the globe. While oak woodlands (Quercus spp.) come today in stunningly diverse forms, the stately dehesas of Spain and the dramatic oak-dominated ranchlands of California are working landscapes where cultivation and m... More

High impact strategies to improve student outcomes Positive systemic change begins when school leaders elevate understanding and propel schools toward safe and diverse-friendly environments. To combat anti-gay discrimination, educators often use silence, policy, legislation and compliance. This brav... More

As scientific understanding about ecological processes has grown, the idea that ecosystem dynamics are complex, nonlinear, and often unpredictable has gained prominence. Of particular importance is the idea that rather than following an inevitable progression toward an ultimate endpoint, some ecosys... More

This silly rhyming story about ten turkeys teaches children how to count backwards. "Looky!" says a silly turkey swinging from a vine. Gobble gobble wibble wobble. Whoops! Now there are nine. Girls and boys will gobble up this hilarious story about ten goofy turkeys and their silly antics: swi... More

Making decisions is certainly the most important task of a manager and it is often a very difficult one. This book offers a decision making procedure for solving complex problems step by step. Unlike other texts, the book focuses on problem analysis, on developing solution options and on establishin... More

In this book, leading international experts showcase the latest advances in research into Dupuytren disease and its clinical management. The coverage spans all relevant specialties, including cell biology, biomechanics, genomics, surgery, pharmacotherapy, and radiotherapy. The opening sections add... More

There are many books on aspects of plant invasions, but none that focus on the key role of species interactions in mediating invasions. This book reviews exciting new findings and explores how new methods and tools are shedding new light on crucial processes in plant invasions. In 23 chapters, with... More

Taking a disease-based approach, Fish Viruses and Bacteria: Pathobiology and Protection focuses on the pathobiology of and protective strategies against the most common, major microbial pathogens of economically important marine and freshwater fish. The book covers well-studied, notifiable piscine... More

¿Sabías que puedes realizar una consulta médica a través de tu smartphone y desde la comodidad de tu propia casa? Imagina poder hablar con un médico bien formado y con experiencia sobre cualquier tema que te preocupe y desde cualquier lugar del mundo. Gracias a un joven emprendedor llamado Jeffery ... More