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Search results: 108
  • Hilti Fleet Management (A): Turning a Successful Business Model on Its Head

    Hilti Fleet Management (A): Turning a Successful Business Model on Its Head

    by Ramon Casadesus-Masanell • Oliver Gassmann • Roman Sauer

    This case explores the introduction of fleet management in the construction industry by the premium power tools manufacturer Hilti in 2000. Following its customers' needs, Hilti moved from selling power tools to leasing them as a service. The introduction of the new business model contributed signif... More

    Language: ENG
    Copyright: 2017
  • Hilti Fleet Management (B): Towards a New Business Model

    Hilti Fleet Management (B): Towards a New Business Model

    by Ramon Casadesus-Masanell • Oliver Gassmann • Roman Sauer

    The (B) case tackles the implementation and scaling process of fleet management over the years. Finally, the case explores current challenges facing the BMI. ... More

    Language: ENG
    Copyright: 2017
  • Hilti (A): Fleet Management?

    Hilti (A): Fleet Management?

    by Ramon Casadesus-Masanell • Oliver Gassmann • Roman Sauer

    Case... More

    Language: ENG
    Copyright: 2017
  • Hilti (A): Fleet Management?

    Hilti (A): Fleet Management?

    by Ramon Casadesus-Masanell • Oliver Gassmann • Roman Sauer

    This case explores the strategic decision-making process of premium power tools manufacturer Hilti in 1999, when the company was considering implementing a fleet management system in the construction industry. Fleet management would involve a shift from selling power tools to leasing them as a servi... More

    Language: ENG
    Copyright: 2017
  • Hilti Fleet Management (A): Turning a Successful Business Model on Its Head

    Hilti Fleet Management (A): Turning a Successful Business Model on Its Head

    by Ramon Casadesus-Masanell • Oliver Gassmann • Roman Sauer

    This case explores the introduction of fleet management in the construction industry by the premium power tools manufacturer Hilti in 2000. Following its customers' needs, Hilti moved from selling power tools to leasing them as a service. The introduction of the new business model contributed signif... More

    Language: ENG
    Copyright: 2017
  • Hilti Fleet Management (B): Towards a New Business Model

    Hilti Fleet Management (B): Towards a New Business Model

    by Ramon Casadesus-Masanell • Oliver Gassmann • Roman Sauer

    The (B) case tackles the implementation and scaling process of fleet management over the years. Finally, the case explores current challenges facing the BMI.... More

    Language: ENG
    Copyright: 2017
  • Arauco (A): Forward Integration or Horizontal Expansion?

    Arauco (A): Forward Integration or Horizontal Expansion?

    by Ramon Casadesus-Masanell • Jorge Tarzijan • Jordan Mitchell

    Celulosa Arauco is a major Chilean producer of market pulp and wood products. Owning over 1.2 million hectares of forest in Chile, Argentina, and Uruguay, the company's key advantage is the ideal growing conditions in which the company's forests are located. As of early 2004, Arauco is the third lar... More

    Language: ENG
    Copyright: 2005
  • Peer-to-Peer File Sharing and the Market for Digital Information Goods

    Peer-to-Peer File Sharing and the Market for Digital Information Goods

    by Ramon Casadesus-Masanell • Jordan Mitchell • Andres Hervas

    As of 2005, over 10 million people were using peer-to-peer (P2P) file-sharing networks to swap music, movies, and software for free. P2P software programs such as Kazaa, Limewire, and eDonkey received a great deal of media attention. Music and movie industry organizations believed that downloading c... More

    Language: ENG
    Copyright: 2006
  • Launching Telmore (B)

    Launching Telmore (B)

    by Ramon Casadesus-Masanell • Celso Fernandez • Moritz Jobke

    An abstract is not available for this product.... More

    Language: ENG
    Copyright: 2007
  • Launching Telmore (C)

    Launching Telmore (C)

    by Ramon Casadesus-Masanell • Celso Fernandez • Moritz Jobke

    An abstract is not available for this product.... More

    Language: ENG
    Copyright: 2007
  • Competing Through Business Models (A): Business Model Essentials, Module Note

    Competing Through Business Models (A): Business Model Essentials, Module Note

    by Ramon Casadesus-Masanell • Joan Enric Ricart Costa

    This note defines the concepts of business model and the value loop. It also introduces business model representations and proposes four tests for evaluating business models in isolation. This is the first note in a series of three written for the HBS elective course "Competing through Business Mode... More

    Language: ENG
    Copyright: 2008
  • Lan Airlines in 2008: Connecting the World to Latin America

    Lan Airlines in 2008: Connecting the World to Latin America

    by Ramon Casadesus-Masanell • Jorge Tarzijan • Jordan Mitchell

    Lan Airlines operates three distinct models: low-cost for domestic short-haul flights, full-service for international routes; and an international cargo business, the latter of which makes up 33 percent of Lan's overall revenues (markedly different from many U.S. legacy carriers which derive 3 to 4 ... More

    Language: ENG
    Copyright: 2008
  • Maersk Line and the Future of Container Shipping

    Maersk Line and the Future of Container Shipping

    by Forest Reinhardt • Ramon Casadesus-Masanell • Frederik Nellemann

    Case... More

    Language: ENG
    Copyright: 2012
  • Patagonia (B)

    Patagonia (B)

    by Forest Reinhardt • Lauren Barley • Ramon Casadesus-Masanell

    Patagonia produces high-quality environmentally friendly garments that command significant price premiums. In Spring 2010, Patagonia rolled out a new, radical environmental initiative called "Product Lifecycle Initiative" (PLI), which was committed to lengthening the lifecycle of each product and re... More

    Language: ENG
    Copyright: 2014
  • How to Design a Winning Business Model

    How to Design a Winning Business Model

    by Ramon Casadesus-Masanell • Joan E. Ricart

    Spotlight... More

    Language: ENG
    Copyright: 2010
  • Imprimis (A)

    Imprimis (A)

    by Ramon Casadesus-Masanell • Karen Elterman • Marc Appel

    This case examines the strategic choices and evolving business model of Imprimis Pharmaceuticals from the perspective of CEO Mark Baum. The A case provides a brief history of the company and of the compounding business, outlining the challenges faced by Imprimis in 2013. At the time, Imprimis was in... More

    Language: ENG
    Copyright: 2017
  • Imprimis (B)

    Imprimis (B)

    by Ramon Casadesus-Masanell • Karen Elterman • Marc Appel

    This case is a supplement to Imprimis (Case A). It describes the company's decision to enter into the pharmaceutical compounding business in 2013-14. Imprimis purchased a compounded ophthalmological medication called Dropless Therapy, which was injected into patients' eyes post-cataract surgery, wit... More

    Language: ENG
    Copyright: 2017
  • Imprimis (C)

    Imprimis (C)

    by Ramon Casadesus-Masanell • Karen Elterman • Marc Appel

    This case is a supplement to Imprimis (Case A) and Imprimis (Case B). Set in 2015, it first describes Imprimis's decision to introduce its own line of compounded eye drop medication called LessDrops. The case then examines the moral dilemma faced by CEO Mark Baum, who was struck by the problem of hi... More

    Language: ENG
    Copyright: 2017
  • Imprimis (D)

    Imprimis (D)

    by Ramon Casadesus-Masanell • Karen Elterman • Marc Appel

    This case is a supplement to Imprimis (Case A), Imprimis (Case B), and Imprimis (Case C). It describes Imprimis's 2015 decision to develop a $1 per pill compounded alternative to Daraprim, the branded drug that had recently undergone an extreme price hike, raising its price to $750/pill. Imprimis al... More

    Language: ENG
    Copyright: 2017
  • Betfair (B)

    Betfair (B)

    by Neil Campbell • Ramon Casadesus-Masanell • John Heilbron

    Buoyed by success in the market for gambling contracts, Betfair attempts to enter the market for financial products using its exchange model.... More

    Language: ENG
    Copyright: 2017
  • Betfair (C)

    Betfair (C)

    by Neil Campbell • Ramon Casadesus-Masanell • John Heilbron

    Prompted by a takeover bid from CVC, Betfair reassesses the strengths and weaknesses of the exchange model.... More

    Language: ENG
    Copyright: 2017
  • Betfair (D)

    Betfair (D)

    by Neil Campbell • Ramon Casadesus-Masanell • John Heilbron

    Betfair reconsiders its approach to international gambling markets amid regulatory uncertainty.... More

    Language: ENG
    Copyright: 2017
  • Sportradar (A): From Data to Storytelling

    Sportradar (A): From Data to Storytelling

    by Ramon Casadesus-Masanell • Oliver Gassmann • Karen Elterman

    <p>Harvard Business School Case 719-429, November 2018. <p>In 2013, the Swiss sports data company Sportradar debated whether to expand from its core business of data provision to bookmakers into sports media products. Sports data was becoming a commodity, and in the future, sports leagues might re... More

    Language: ENG
    Copyright: 2018
  • Launching Telmore (A)

    Launching Telmore (A)

    by Ramon Casadesus-Masanell • Celso Fernandez • Moritz Jobke

    When the Danish mobile phone service provider Telmore entered the market in October 2000, few people took notice. Its business model was not perceived as particularly aggressive or threatening to the industry. Less than three years later, Telmore's creative adaptation of the well-known, no-frills mo... More

    Language: ENG
    Copyright: 2007
  • Airbus versus Boeing (A)

    Airbus versus Boeing (A)

    by Ramon Casadesus-Masanell • Eric Van Den Steen

    Looks at the development of the competitive actions between Airbus and Boeing from 1992 to 2006. Begins with the question of whether Airbus and Boeing should collaborate on the development of a VLCT (Very Large Commercial Transport) or whether Airbus should develop their own. The case series moves t... More

    Language: ENG
    Copyright: 2016
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