Search Results
Search results: 4
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Festival and Event Tourism: Building Resilience and Promoting Sustainability
Festivals and events vary from small, neighbourhood celebrations through to mega gatherings, and both can be attractive to tourists. They come with their own unique challenges and opportunities however, which means destinations must carefully consider their responsibility to local people, and host t... More
Language: ENGCopyright: 2022 -
Crisis Management, Destination Recovery and Sustainability: Tourism at a Crossroads
The COVID-19 pandemic brought travel to a halt and the global tourism industry has been one of the sectors hit hardest during the pandemic. This book looks at how the tourism industry can enhance its resilience and prepare for future crises more effectively. The book provides insights into the econ... More
Language: ENGCopyright: 2023 -
Tourism and Hospitality in Asia: Crisis, Resilience and Recovery
This book analyses the ways in which crises, including COVID-19, can be managed within the tourism and hospitality industries in Asia, in ways that support the future of these industries and help to make them more resilient. This book supports efforts to develop a new direction for the tourism and h... More
Language: ENGCopyright: 2022 -
Sustainable Destination Branding and Marketing: Strategies for Tourism Development
by Azilah Kasim • Hugues Seraphin • Azizul Hassan • Professor Maximiliano Korstanje • Kemal Birdir • Ali Dalgic • Derya Toksöz • Andy Heyes • Sanjay Nadkarni • José Alabau-Montoya • María-Eugenia Ruiz-Molina • Elson Mankhomwa • James Malitoni Chilembwe • Victor Ronald Mweiwa • Ilke Basarangil • Lim Cha Ling • Gül Erkol Bayram • Moustafa A. Mekawy • Perunjodi Naidoo • Prabha Ramseook Munhurrun • Vishnee Sowamber • Hulisi Binbasioglu • Ugur Akdu • Serap Akdu • Jeetesh Kumar • Anshul Garg • Krishnan Umachandran • Hengky Sumisto Halim • Yaiza López-Sánchez • Sevda Sahilli Birdir • Nese Aydin • Kevser Çinar • Daniel Weiss • Ericka Amorim • Priyakrushna Mohanty • Hemachandran RajamanicamDestination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism... More
Language: ENGCopyright: 2020