Search Results

Genzyme Corporation is in the midst of planning its new corporate headquarters, which incorporates many innovative green building features. After learning that the building as planned would likely earn a LEED Silver rating, an intermediate score in the LEED green building rating scheme, the CEO char... More

This case describes Millipore Corporation's approach to becoming a more environmentally sustainable company. As he prepared for his quarterly meeting with the CEO, the Director of Sustainability needed to develop positions on several issues. Tactically, he needed to recommend whether the company sho... More

The U.S. Navy operates on the front lines of climate change. It manages tens of billions of dollars in assets on every continent and on every ocean, which take many years to design and build and then have decades of useful life. This means that it needs to understand now what sorts of missions it ma... More

"The first module of RC TOM examines several ways to arrange production, ranging from job shops that are tailored to producing customized products, to assembly lines where items are processed in a linear sequence and often transported between steps with a conveyor belt, to continuous flow processing... More

Case... More

Describes methods to calculate the carbon footprint (greenhouse gas emissions) of an organization's operations and supply chain, and a product or service. Illustrates concepts with examples of calculating the carbon footprint of an organization (Harvard Business School) and a product (a newspaper). ... More

Having begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations. A world-renowned ski resort vulnerable to global climate change, Aspen's activities often garner media attention, w... More

This case describes Uber's uberPOOL service, which let multiple Uber users who were headed in the same direction share a ride and pay substantially lower fares.... More

This case describes how a company improves resource efficiency and process quality in its manufacturing process by developing a waste by-product into a new product. The case describes how CCP cleans production equipment between batches using styrene, which becomes a costly hazardous waste. Having wo... More

This case introduces CEO activism, a phenomenon in which business leaders engage in political or social issues that do not relate directly to their companies. The case uses several examples to describe why business leaders are engaging in CEO activism, and the potential benefits and drawbacks: (1) h... More

Supplement... More

Indigo Agriculture had successfully developed and launched its first commercial product, microbe-enhanced cotton seeds, on an accelerated product development timeline. In late 2016, as the company was about to launch their second product, winter wheat, the management team proposed to again accelerat... More

Industry and Background Note... More

Georgia State University had developed a reputation for driving student success by nearly doubling its graduation rate for students of all racial, ethnic, and socioeconomic backgrounds. It did so while growing its student body and the proportion of Black/African American, low-income, and first-gener... More

This is a supplement to the Student Success at Georgia State University (A) case. The (B) case includes the results of a randomized control trial that Georgia State conducted to test education technology start-up AdmitHub's chatbot solution as a strategy for improving "summer melt" (i.e., applicants... More

In the summer of 2018, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs, was experiencing exponential growth. Sales of its JUUL e-cigarette had increased by 783% over the preceding year, projected revenues for 2018 topped $940 million, and the company had captured over 72% of t... More

Intenseye was a Turkey-based technology startup that deployed machine learning algorithms to workplace camera feeds in order to identify unsafe worker actions and unsafe working conditions, in order to help improve worker safety. The case describes how Intenseye's technology solution was developed, ... More

In 2015, David Crane was the CEO of NRG, the second-largest energy producer in the United States. NRG got most of its power from fossil fuels, but Crane - hired as CEO in 2003 as NRG emerged from bankruptcy - had invested heavily in alternative energy, loudly proclaiming the business benefits of bei... More

Allbirds is a footwear startup focused on simple design, comfort, and sustainable natural materials. The case describes the company's product development process that works with suppliers to develop natural materials including wool and sugarcane to substitute for conventional petroleum-based materia... More

Environmental activist groups have traditionally opposed nuclear energy. However, the growing environmental problems associated with global climate change require major changes to reduce the carbon intensity of electricity generation. Should environmental groups reverse course and support the constr... More

Environmental activist groups have traditionally opposed nuclear energy. However, the growing environmental problems associated with global climate change requires major changes to reduce the carbon intensity of electricity generation. Should environmental groups reverse course and support the const... More

The case looks at United Airlines when it is facing a decision on whether to shift its aircraft routing to more "out-and-back" routing in order to try to improve its on time performance. As one of the world's largest airlines, United had a very large fleet and hub-and-spoke network that provided pas... More

Environmental activist groups have traditionally opposed nuclear energy. However, the growing environmental problems associated with global climate change requires major changes to reduce the carbon intensity of electricity generation. Should environmental groups reverse course and support the const... More

The case looks at United Airlines when it is facing a decision on whether to shift its aircraft routing to more "out-and-back" routing in order to try to improve its on time performance. As one of the world's largest airlines, United had a very large fleet and hub-and-spoke network that provided pas... More

By 2014, IKEA Group was the largest home furnishing company, with EUR28.5 billion of sales, and planned to reach EUR50 billion by 2020, mainly from emerging markets. At the same time, IKEA Group had adopted in 2012 a new sustainability strategy that focused the company's efforts on its entire value ... More