Search Results
Search results: 6
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Language: ENGCopyright: 2020 -
Language: ENGCopyright: 2017
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VTS
The case raises issues around sales force deployment and management issues in the SaaS industry. Specifically, VTS sells a software product to the real estate industry, and has designed a Go_to_Market strategy for what the founders perceive to be the unique characteristics of that industry, and the ... More
Language: ENGCopyright: 2017 -
eSig: Growth Analysis
eSig, an early-stage startup, offers an electronic signature application as a "freemium" product- i.e., users can upgrade from a free basic version to a premium version by paying a subscription fee. Using 9 months of data from 50,000 user activations, available as a case supplement, students are ask... More
Language: ENGCopyright: 2016 -
Yatooq: Longing for Arabic Coffee
As one of the few female entrepreneurs in Saudi Arabia, Lateefa Alwaalan had been trying to produce the perfect cup of Arabic coffee for over a decade. In 2007, she began testing various coffee blends, which she later branded Yatooq, the Arabic word for “craving” or “longing.” She soon realized that... More
Language: ENGCopyright: 2018 -
Language: ENGCopyright: 2016