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What is poetry? Why do human beings produce and consume it? What effects does it have on them? Can it give them insight into truth, or is it dangerously misleading? This book is a wide-ranging study of the very varied answers which ancient philosophers gave to such questions. An extended discussion... More

In the Poetics, his near-contemporary account of classical Greek tragedy, Aristotle examine the dramatic elements of plot, character, language and spectacle that combine to produce pity and fear in the audience, and asks why we derive pleasure from this apparently painful process. Taking examples fr... More

This volume integrates aspects of the Poetics into the broader corpus of Aristotelian philosophy. It both deals with some old problems raised by the treatise, suggesting possible solutions through contextualization, and also identifies new ways in which poetic concepts could relate to Aristotelian p... More

The first translation, produced by a team of eight scholars, of the Declamations and Preliminary Talks of the sixth-century sophist Choricius of Gaza. Declamations, deliberative or judicial orations on fictitious themes, were the fundamental advanced exercises of the rhetorical schools of the Roman ... More

Children's Services: Working Together brings together contributions from a number of authors in the field. The book covers policy, theory, research and practice relevant to students and professionals working with children in a wide range of roles. The emphasis on working collaboratively with other p... More

'A thought-provoking text that challenges readers to consider consumer behaviour in new and refreshing ways. The approach is distinctive. Readers are encouraged to reflect on their own experiences, as well as appreciate the insights provided by scholarship in psychology, sociology and marketing sc... More

What's the best day to advertise groceries? Does a lookalike damage the brand it mimics? Do your long-term customers recommend you more than others? How damaging is negative word of mouth? Should retailers use 9-ending prices? These are some of the fascinating questions you will explore in this text... More

‘A serious, thoughtful consumer behaviour text that focuses on substance rather than what′s fashionable in academic circles.’ Professor Byron Sharp, Ehrenberg-Bass Institute, University of South Australia ‘A thought-provoking text that challenges readers to consider consumer behaviour in new and... More

‘A serious, thoughtful consumer behaviour text that focuses on substance rather than what′s fashionable in academic circles.’ Professor Byron Sharp, Ehrenberg-Bass Institute, University of South Australia ‘A thought-provoking text that challenges readers to consider consumer behaviour in new and... More

Extending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science. The third edition maintains a strong focus on the ... More

Extending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science. The third edition maintains a strong focus on the ... More