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Search results: 2
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Service Failures and Recovery in Tourism and Hospitality: A Practical Manual
by Erdogan Koc • Dallen Timothy • Hakan Boz • Aybeniz Akdeniz Ar • Umut Avci • Gulnil Aydin • Melissa A. Baker • Kemal Birdir • Huey Chern Boo • Ugur Caliskan • Celil Cakici • Ali Dalgic • Christina K. Dimitriou • Mariangela Franch • Ozan Guler • Jong-Hyeong • Anna Irimiás • Petranka Kelly • Kawon Kim • Jennifer Lawlor • Minwoo Lee • Poh Theng Loo • Gábor Michalkó • Michael Mulvey • Isil Arikan Saltik • Derya ToksözTourism and hospitality services are highly prone to service-failure due to a high level of customer-employee contact and the inseparable, intangible, heterogeneous and perishable nature of these services. Service Failures and Recovery in Tourism and Hospitality, with its extensive coverage of th... More
Language: ENGCopyright: 2017 -
Sustainable Destination Branding and Marketing: Strategies for Tourism Development
by Azilah Kasim • Hugues Seraphin • Azizul Hassan • Professor Maximiliano Korstanje • Kemal Birdir • Ali Dalgic • Derya Toksöz • Andy Heyes • Sanjay Nadkarni • José Alabau-Montoya • María-Eugenia Ruiz-Molina • Elson Mankhomwa • James Malitoni Chilembwe • Victor Ronald Mweiwa • Ilke Basarangil • Lim Cha Ling • Gül Erkol Bayram • Moustafa A. Mekawy • Perunjodi Naidoo • Prabha Ramseook Munhurrun • Vishnee Sowamber • Hulisi Binbasioglu • Ugur Akdu • Serap Akdu • Jeetesh Kumar • Anshul Garg • Krishnan Umachandran • Hengky Sumisto Halim • Yaiza López-Sánchez • Sevda Sahilli Birdir • Nese Aydin • Kevser Çinar • Daniel Weiss • Ericka Amorim • Priyakrushna Mohanty • Hemachandran RajamanicamDestination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism... More
Language: ENGCopyright: 2020