Sport Tourism introduces students to the phenomenon of sports tourism--one of the fastest growing niche markets in the $500 billion tourism industry.
<p><p>Students will learn to define sport tourism and to apply fundamental marketing principles to competitive and recreational activities in which ...
More
The use of sporting and other mega-events to bring about transformation of socially deprived areas of major cities is becoming an increasingly important part of the raison d'être for hosting such events, especially given the immense costs involved and the current economic climate. The tax-paying pub...
More
