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The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning. ... More

Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a f... More

Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this ... More

This text looks at persuasion from a broad-based perspective, encompassing the scope of persuasion found in everyday life. By examining persuasion in contexts such as advertising, small groups, and face-to-face encounters, the text places emphasis on new avenues of studying persuasion, such as dece... More

The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and app... More

In this exciting symposium, the editor brings to print important new information on AIDS and how HIV affects the brain. Each chapter focuses on one or more of the cell types that reside in or traffic through the central nervous system (CNS). Each of these cells is important to considerations of the ... More

Student engagement is key to teaching communication, and no one understands that better than teachers. For years, the National Communication Association and other conferences have invited instructors to share their ideas for classroom activities that drive home key concepts in a variety of communic... More

A Journey Just Begun tells the story of the only indigenous Canadian Anglican religious order for women, the Sisterhood of St. John the Divine, in a way that celebrates the Sisters' past, describes their present, and looks forward to their future. It focuses on God's transforming love in the lives o... More

First published in 1993. Routledge is an imprint of Taylor & Francis, an informa company.... More

This parent's guide provides a broad coverage of children's education from preschool to the eighth grade. The chapters in this book discuss the skills that are required to develop a child's intellectual capacity and finally suggest ways by which you can improve and further enhance your child's acade... More

Located in Eastern North Carolina, Elizabeth City exists today as a favorite stop among boaters and travelers, while remaining a beloved community for its residents. The city possesses a distinct character, flavored by warm weather, friendly residents, a revitalized waterfront, and historic architec... More

Willa Cather at the Modernist Crux examines Willa Cather’s position in time, in aesthetics, and in the world. Born a Victorian in 1873, Cather made herself a modernist through the poems, stories, and novels she wrote and published into the twentieth century. Beginning with a prologue locating Cather... More

This book gathers selected high-quality papers presented at the International Conference on Machine Learning and Computational Intelligence (ICMLCI-2019), jointly organized by Kunming University of Science and Technology and the Interscience Research Network, Bhubaneswar, India, from April 6 to 7, 2... More

A Handbook of Environmental Toxicology focuses on two key aspects: human disorders and ecotoxicology as affected by major toxins originating from biological sources and pollutants, as well as radiation generated spontaneously or as a result of anthropogenic activity. A diverse array of these potenti... More

Providing comprehensive coverage on biofuel crop production and the technological, environmental and resource issues associated with a sustainable biofuel industry, this book is ideal for researchers and industry personnel. Beginning with an introduction to biofuels and the challenges they face, the... More

Providing comprehensive coverage on biofuel crop production and the technological, environmental and resource issues associated with a sustainable biofuel industry, this book is ideal for researchers and industry personnel. Beginning with an introduction to biofuels and the challenges they face, the... More

The field of research related to neurocritical care has grown significantly in recent years, and the clinical demands for current and dependable expertise has followed suit. It can be a challenge for the neurocritical practitioner to keep up with cutting-edge evidence-based research and best practic... More

The pomegranate, Punica granatum L., is one of the oldest known edible fruits and is associated with the ancient civilizations of the Middle East. This is the first comprehensive book covering the botany, production, processing, health and industrial uses of the pomegranate. The cultivation of this ... More

Scale insects feed on plant juices and can easily be transported to new countries on live plants. They sometimes become invasive pests, costing billions of dollars in damage to crops worldwide annually, and farmers try to control them with toxic pesticides, risking environmental damage. Fortunately,... More