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Greg Erman and Nancy Benovich-Gilby have assembled a team and selected a market for the launch of a high-potential venture based on using an Internet-based service to manage the flow of sales leads between principals and their distribution channel partners. Their development process is key.... More

Describes a potential new approach to treating cardiac disease--radiation therapy. Guidant, a leading medical device maker, faces a choice about whether to pursue this new and risky technology and, if so with what strategy.... More

CardioThoracic Systems, a company that has developed a new system for performing heart surgery on a beating heart, is facing marketing challenges. Discusses the numerous reasons for the system's low penetration (including existing techniques, surgeon resistance, and a challenging reimbursement envir... More

The Oregon State Insane Asylum was opened in Salem on October 23, 1883, and is one of the oldest continuously operated mental hospitals on the West Coast. In 1913, the name was changed to the Oregon State Hospital (OSH). The history of OSH parallels the development and growth in psychiatric knowledg... More

Originally called Deer Creek, Roseburg was the creation of entrepreneur Aaron Rose. After becoming county seat for Douglas County in 1854, the city's growth was assured. Roseburg became the bridge between the populated Willamette Valley and the mining districts of Southern Oregon. Situated in a pano... More

As the only maximum-security prison in the state, the Oregon State Penitentiary (OSP) has housed some of the most violent criminals on the West Coast, including brutal serial killers Charley Panzram in 1915 and Jerry Brudos in 1969. Sixty men have been executed inside OSP. The prison was originally ... More

Seen through the eyes of the patients who lived there, "Inside Oregon State Hospital" examines the world of the Northwest's oldest mental hospital, established in 1883. In desperate attempts to cure their patients, physicians injected them with deadly medications, cut holes in their heads, and steri... More

Systematic, practical, and accessible, this is the first book to focus on finding the most defensible design for a particular research question. Thoughtful guidelines are provided for weighing the advantages and disadvantages of various methods, including qualitative, quantitative, and mixed methods... More