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Search results: 3
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Cultural Sustainable Tourism (Advances in Science, Technology & Innovation)
This book is an assemblage of diverse yet homogenous research papers that bring together the issues and challenges of cultural heritage conservation and tourism sustainability. The richness of this book stems from its inclusion of diverse case studies from around the globe while scrutinizing the cas... More
Language: ENGCopyright: 2022 -
Facilities Management and Development for Tourism, Hospitality and Events
by Peter Robinson • Neil Robinson • Dimitri Tassiopoulos • Michael Conlin • Mohamed Hawela • Bryn Parry • Kamil Yagci • Azilah Kasim • J. Stephen Taylor • Ahmed Hassanien • Sonia Gupta • Crispin Dale • Abel Alonso • Shuna MarrFacilities planning for tourism, hospitality and events (THE) is an important subject from both theoretical and applied perspectives, as land, property and resources represent major components of the foundation of the industry. As future managers, it is imperative that students have a sound basic kn... More
Language: ENGCopyright: 2013 -
Sustainable Destination Branding and Marketing: Strategies for Tourism Development
by Azilah Kasim • Hugues Seraphin • Azizul Hassan • Professor Maximiliano Korstanje • Kemal Birdir • Ali Dalgic • Derya Toksöz • Andy Heyes • Sanjay Nadkarni • José Alabau-Montoya • María-Eugenia Ruiz-Molina • Elson Mankhomwa • James Malitoni Chilembwe • Victor Ronald Mweiwa • Ilke Basarangil • Lim Cha Ling • Gül Erkol Bayram • Moustafa A. Mekawy • Perunjodi Naidoo • Prabha Ramseook Munhurrun • Vishnee Sowamber • Hulisi Binbasioglu • Ugur Akdu • Serap Akdu • Jeetesh Kumar • Anshul Garg • Krishnan Umachandran • Hengky Sumisto Halim • Yaiza López-Sánchez • Sevda Sahilli Birdir • Nese Aydin • Kevser Çinar • Daniel Weiss • Ericka Amorim • Priyakrushna Mohanty • Hemachandran RajamanicamDestination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism... More
Language: ENGCopyright: 2020