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How Do You Grow a Premium Brand? (HBR Case Study and Commentary)
by David A. Aaker • Regina Fazio Maruca • Robert J. Dolan • Mary Shelman • Anita K. Hersh • Peter H. Farquhar • William CampbellGordon Johnston has taken his elite health-club concept from the germ of an idea to the pinnacle of success. But the most difficult decision in managing his company lies ahead. Gordon must figure out how to lead Transition fitness clubs into the next phase. In each of the 15 years since Transition's... More
Language: ENGCopyright: 1995