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This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only th... More

A roadmap for understanding the business challenges and opportunities in ChinaBy 2025, China and India will be two of the world's four largest economies. By then, economic ties between them should also rank among the ten most important bilateral ties worldwide. Their leaders are well aware of these ... More

Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang are among the most distinguished experts in the field of globalization. In The Quest for Global Dominance they present the lessons from their twenty-year study of over two hundred corporations. They argue that, in order for a company to create and m... More

The multinational corporate guide for thriving in the Asian marketplace Led by China and India, the rise of emerging Asia is transforming the structure of the global economy. By 2025, if not sooner, China will almost certainly overtake the U.S. to become the world's largest economy. By then, India i... More

This edited volume focuses on how we can protect our environment and enhance environmental sustainability when faced with changes and pressures imposed by our expansive needs.  The volume unites multiple subject areas within sustainability, enabling the techniques and philosophy in the chapters to b... More

<p>Exploring the chemistry of synthesis, mechanisms of polymerization, reaction engineering of step-growth and chain-growth polymerization, polymer characterization, thermodynamics and structural, mechanical, thermal and transport behavior of polymers as melts, solutions and solids, Fundamentals of ... More

This book presents a detailed discussion on the direct interactions of plants and microorganisms in the rhizosphere environment. It includes fifteen chapters, each focusing on a specific component of plant-microbe interactions, such as the influence of plants on the root microbiome, and the downstre... More

<P>The book contributes to understanding the pattern of strain release and the level of seismic hazard imposed by large-great earthquakes in the frontal fold-thrust belts of Kumaun and Garhwal regions of Uttarakhand. <P>The motivation for active fault studies and their characterization have been e... More