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In 2007, Nathan Rabin set out to provide a revisionist look at the history of cinematic failure on a weekly basis. What began as a solitary ramble through the nooks and crannies of pop culture evolved into a way of life. My Year Of Flops collects dozens of the best-loved entries from the A.V. Club c... More

Each week, the writers of The A.V. Club issue a slightly slanted pop-culture list filled with challenging opinions (Is David Bowie's "Young Americans" nearly ruined by saxophone?) and fascinating facts. Exploring 24 great films too painful to watch twice, 14 tragic movie-masturbation scenes, 18 song... More

This book gives an in-depth introduction to the areas of modeling, identification, simulation, and optimization. These scientific topics play an increasingly dominant part in many engineering areas such as electrotechnology, mechanical engineering, aerospace, and physics. This book represents a uniq... More

These proceedings provide an overview of magnesium production technology, mechanical properties, corrosion resistance, and alloy development. Co-sponsored with TMS by the Magnesium Association, the symposium was divided into several sessions: Electrolytic technology, thermal reduction/environmental,... More

For courses in Sports Marketing.Help students understand the business of sports through a practitioner’s perspective.Written from the perspective of those who’ve been actively involved in the sports business, Sports Marketing addresses business and marketing issues pertinent to sports as observed by... More

Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book combines scholarly theory with the perspectives of those who have been actively involved in the sports business A worldwi... More