International Marketing
Synopsis
Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical int
- Copyright:
- 1991 The Haworth Press, Inc
Book Details
- Book Quality:
- ISBN-13:
- 9781136777639
- Publisher:
- Taylor and Francis
- Date of Addition:
- 2020-07-10T04:32:43Z
- Language:
- English
- Categories:
- Usage Restrictions:
- This is a copyrighted book.