Hit Brands

By: Daniel M Jackson • Richard Jankovich • Eric Sheinkop • David Marcus

Synopsis

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

Book Details

Book Quality:
ISBN-13:: 9781137271495
Publisher:: Palgrave macmillan
Date of Addition:: 2017-03-24T00:40:28Z
Language:: English
Categories:: Business and Finance, Nonfiction, Reference,
Usage Restrictions:: This is a copyrighted book.